From persona to human: how key trends are redefining customer experience

By Ioannis Melas, Partner, UK&I Technology, Media and Telecommunications, EY. In this series of blogs I’m looking at the key trends shaping the market and underlining the need for companies to take a new approach to customer experience. In my first blog you can read about the broader reasons why organisations are coming under ever … More From persona to human: how key trends are redefining customer experience